Haha, I didn’t realise it would come across like that. There is no relationship between me or my employer and Jumbo. One of the things I said was you can start a free trial and then cancel it before it charges you, which I did for this article.
That probably wouldn’t make a company happy if they were paying me!
Obviously the number is made up. I’d be interested to see data that shows how much tracking has increased in the last 10 years. Assuming tracking stays the same or increases over the next 10 years, surely the number would be accurate then? The point is how much data is collected about us over time, and it’s never going to be a good extrapolation with one week of data.